Empathy map

An empathy map is a collaborative tool used to gain deeper insight into their customers

• True

• False

Empathy map can be used to

• Detect the target market

• Whenever you find a need to immerse yourself in a user´s environment

• Develop a new product

• All of the above

Empathy map can be helpful for

• Diving into the customer segments of a business model canvas

• Elaborating on user personas

• Capturing behaviors when pair interviewing a customer

• Building out the "user" in your user story

• All of the above

Empathy mapping is based on what the user says, thinks, does, and feels

• True

• False

Empathy map focus on UX experience

• False

• True

Obstacles, frustrations, challenges, doubts, etc. Are part of:

• Pains

• What the consumer thinks and feels

• Gains

Aesthetic aspects are part of what users

• Think and feel

• See

• Hear

• Say and do

In a Empathy Map, What friends, boss, influencers (people close to you) say is part of ...

• Think and feel

• Hear

• See

• Say and do

What really counts, major preoccupations, worries and aspirations is part of .....

• Say and do

• Hear

• Think and feel

• See

The first step on the empathy map canvas is to know "who are we empathizing with?

• False

• True