production concept, product concept,sales concept, marketing

Which of the following is not part of the marketing concept?

• Customer needs
• Integrated marketing
• Profits through customer satisfaction
• Profits through sales volume

The five alternative concepts under which organizations design and carry out their marketing strategies consists of which of the following?

• The production, selling, marketing, societal marketing concepts, supplier needs
• The production, product, selling, marketing, societal marketing concepts
• Brand extensions, profits through sales volume, supplier needs, product, selling
• None of the above

Marketing is the process by which companies create ______ for customers and build strong customer _______ in order to capture value from customers in return.

• ads, campaigns
• products, discounts
• value, relationships
• none of the above

The selling concept consists of which of the following four major elements?

• Factory, existing products, brand extensions, profits through sales volume
• Factory, existing products, selling and promoting, profits through sales volume
• Factory, marketing, societal marketing concepts, supplier needs
• None of the above

The microenvironment covers which of the following?

• Suppliers
• Customers
• Competitors
• All of the above

Which of the following is a macroenvironment force?

• Demographic
• Technological
• Political
• All of the above

The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business is______________.

• marketing concepts
• services
• target markets
• marketing

All people who share similar needs and wants and who have the ability to purchase a given product is _________________.

• market share
• customer profile
• Market
• goods and services

A company’s percentage of the total sales volume generated by all companies that compete in a given market is called_________.

• target market
• market share
• promotion
• marketing mix

 The process of classifying people who form a given market into even smaller groups are __________________.

• targeting
• market segmentation
• isolating 
• target markets