BS Quiz_XI Soc_NSAShssby

All customers and consumers who are interested in buying a product and have the financial resources to do so.

• Consumer

• Market

• Segmentation

• Niche

An individual or business that buy goods and services from a business

• Consumer

• Customer

• Market

• Target Market

The final user of a product

• Market

• Consumer

• Customer

• Target Market

Developing products for a small segment of the market

• Target market

• Niche market

• Mass market

• Focused market

Individuals or organisations identified as the customers or consumers of its products

• Mass market

• Target market

• Market

• Customer base

Developing products for a small segment of the market

• Mass marketing

• Niche marketing

• Small marketing

• Focused marketing

Benefits of mass marketing

• Small changes could have a very significant impact

• Larger market has potential for higher sales and profits

• Less market might cause low sales and profits

• Less competition in the markets

Dividing consumers in different regions within the same country

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Lifestyle segmentation

A brand that usually dominated by male market segment

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This brand usually dominated by

• People who likes cofffe

• People who likes chocolate

• People who likes to hangout with colleagues

• All answers are true