Marketing Orientation

Which of the following is NOT one of the four philosophies of marketing?

• Production orientation

• Societal marketing orientation

• Sales orientation

• Promotion orientation

Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:

• Sales Orientation

• Societal Marketing Orientation

• Marketing Orientation

• Production Orientation

Which of the following is NOT consistent with a manager having a marketing orientation?

• Inventory levels are set with customer requirements and costs in mind

• Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship

• Focus of advertising is on product features and how products are made

• Packaging is designed for customer convenience and as a selling tool

In a ___________________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

• Marketing

• Production

• Production

• Selling

Organizations in a _______________ mobilize their resources toward selling, advertising and other promotional efforts.

• Sales orientation

• Marketing orientation

• Product orientation

• Production orientation

Which of the following elements is specifically related to a societal orientation?

• Earning a profit

• Total quality management

• Concern for ethical behaviour.

• Defining clear objectives.

Which of the following orientation emphasizes on product's benefits to the customer rather than product attributes?

• Product

• Production

• Sales

• Market

Products which are usually purchased due to adversity and high promotional back up rather than desire are called as:

• Sought goods

• Unique goods

• Unsought goods

• Preferred goods

Which of the following is not part of the marketing concept?

• Customer needs

• Integrated marketing

• Profits through customer satisfaction

• Profits through sales volume

The five alternative concepts under which organizations design and carry out their marketing strategies consists of which of the following?

• The production, selling, marketing, societal marketing concepts, supplier needs

• The production, product, selling, marketing, societal marketing concepts

• Brand extensions, profits through sales volume, supplier needs, product, selling

• None of the above