Rural Marketing

What is the sub classification of Rural markets?

• Agricultural and non-agricultural

• Primary, Secondary and Tertiary

• Fisheries and non-fisheries

• Exporting and non-exporting

Out of the 4As, Acceptability is a challenge with respect to which of the P's of the marketing mix?

• Price

• Place

• Product

• Promotion

One of the biggest issues in rural marketing is that there is lack of good research into (a)   of the rural areas.

The predominance of agriculture in the income pattern results in rural demand being (a)   .

Name the four A's of Rural Marketing.