Rural Marketing

What is the sub classification of Rural markets?

• Agricultural and non-agricultural

• Primary, Secondary and Tertiary

• Fisheries and non-fisheries

• Exporting and non-exporting

Out of the 4As, Acceptability is a challenge with respect to which of the P's of the marketing mix?

• Price

• Place

• Product

• Promotion

One of the biggest issues in rural marketing is that there is lack of good research into ____________ of the rural areas.

The predominance of agriculture in the income pattern results in rural demand being_________________.

Name the four A's of Rural Marketing.