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Rural Marketing

Authored by ERA NAGPAL

Business, Specialty

University

Used 71+ times

Rural Marketing
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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the sub classification of Rural markets?

Agricultural and non-agricultural

Primary, Secondary and Tertiary

Fisheries and non-fisheries

Exporting and non-exporting

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Out of the 4As, Acceptability is a challenge with respect to which of the P's of the marketing mix?

Price

Place

Product

Promotion

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

One of the biggest issues in rural marketing is that there is lack of good research into ____________ of the rural areas.

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The predominance of agriculture in the income pattern results in rural demand being_________________.

5.

OPEN ENDED QUESTION

3 mins • Ungraded

Name the four A's of Rural Marketing.

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