Intro to Marketing - Unit 1 Review

Marketing is: creating, communicating, delivering, and exchanging offerings that have _______

• Value

• Prices

• Internet Memes

• Homework

A group of individuals who share one or more characteristics is called a _____________

• Market

• Target Market

• Marketing Strategy

• The Four P's

A unique blend of the Four P's designed to create satisfying exchanges with a target market is a ______________

• Marketing Mix

• Target Market

• The Four P's

• Niche Market

Which of the following is NOT one of the Four P's?

• Place

• Premonition

• Price

• Product

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.

• Goods
• Services
• Marketing Ideas
• Foundations

Intangible items that have monetary value and satisfy your needs and wants. 

• Services
• Goods 
• Ideas
• Foundations

Which of the following IS NOT 1 of the 7 Functions of Marketing?

• Servicing
• Marketing Information Management
• Pricing
• Product/Service Management

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Target Market
• Group
• Customer Profile
• Market Group

The Marketing Mix includes which 4 components?

• Product, Price, Place, Promotion
• Place, Pattern, Promotion, Pizazz 
• Point of View, Place, Pattern, Premium
• Promotion, Pattern, Premium, Product

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• Promotion
• Product
• Place
• Premium