MM51 - BHS Marketing - 1.01b (Parts 1-4) Quiz

The (7) marketing functions involve activities that focus on identifying and understanding consumer:

• Needs

• Wants

• Preferences

• Expectations

A Verizon salesperson describes the features and benefits of a smartphone. Which of the (7) marketing functions does this identify?

• Promotion

• Selling

Johnson & Lambe is running a half-price sale on its high school spirit wear.

Which of the (7) marketing functions does this identify?

• Promotion

• Selling

Amazon builds a warehouse in a large city to help make its products available to urban customers quickly.

Which Of the (7) marketing functions does this identify?

• Market Planning

• Channel Management

A company discontinues (stops) producing a product that is not selling well.

Which of the (7) marketing functions does this identify?

• Product Management

• Channel Management

Goodberrys invites people to participate in a taste test for a new flavor of custard. Which of the (7) marketing functions does this identify?

• Market Information Management

• Product Management

A gas station offers a reward card that allows customers to earn a free car wash after ten tanks of gas.

Which of the (7) marketing functions does this identify?

• Selling

• Pricing

If a company’s product is losing popularity among its customer base, which of the (7) marketing functions would produce an improved version of the product?

• Product Management

• Promotion

A business's sales reports show that a product has not sold well over the last two years.

Which of the (7) marketing functions provides this data?

• Selling

• Marketing Information Management

What does the selling function involve that makes it so important?

• Contacting customers

• Displaying products