Management of Distribution Channels

Distribution Channel does not include ___________________ .

• Manufacturer

• Wholesaler

• Retailer

• Distributor

Choose the correct statement

• A distributor is exclusive to the manufacturer

• A distributor is not a form of a wholesaler

• A distributor is appointed by the agent

• Distributor and dealers are not the same

Extensive and Intensive Distribution are the same.

• True

• False

What factors have to be taken into account while choosing a Distribution System (Two factors)

• Competitor

• Customer

• Salespeople

• Customer Relationship

_______________ is number of channel members to be appointed to cover the market.

• Channel coverage

• Channel policy

• Channel design

• Market coverage

What is not a reason for channel conflict?

• Market definition

• Role ambiguity

• Competitor inducement

• Goal incompatibility

Select the methods of conflict resolution (Two)

• Compromise

• Collaboration

• Cooperation

• Coordination

Channel members are only motivated by financial rewards.

• False

• True

Which factor is not taken into consideration for selecting channel partners.

• Customer factors

• Channel factors

• Market factors

• Product factors

Channel Evaluation norms are usually agreed between _____________________ .

• The company and channel partner

• The company and manufacturer

• The company and dealer

• The company and customer