Consumer Behaviors Basics

Person buying product or service is:

• Customer

• Consumer

• Client

• Producer

Person using or consuming goods and/or services is:

• Customer

• Consumer

• Proffesional

• Producer

Buying regular and daily goods that involve not too much money and also minimum research is:

• Routine buying

• Occasional buying

• Impulse buing

Purchasing DVD player on sale while leaving home only to buy morning bread and coffee is:

• Programmed buying

• Impulse buying

• Occasional buying

Post-purchase behaviour is important for business because: (mark 2 answers)

• It will determine whether we will retain customer or not

• Consumer is still evaluating his/her alternatives

• We can receive feedback from customer

• Customers are performing extensive research on products and services

First and most important step in the customer decision process is:

• Information search

• Post-purchase evaluation

• Purchase decision

• Recognition of the problem/need

„Study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services” is the definition of:

• Market segmentation

• Consumer behaviors

• E-commerce

• Modern psychology

5 buying process steps were introduced by John Dewey in:

• 1905

• 1910

• 1928

• 2002

What kind of factors influencing customer behaviors subculture and social class are:

• Cultural

• Social

• Psychological

• Personal

What kind of factors influencing customer behaviors age and lifestyle is::

• Psychological

• Social

• Personal

• Cultural