Marketing Management

The exchange value of a product or service in its monetary value is known as

• Price

• Packaging

• Labeling

• Sales

Which of the following is outdoor advertising media

• Newspaper

• Journal

• Radio

• Sky Writing

Holistic marketing does not include:

• Relationship marketing

• Integrated marketing

• Internal marketing

• Digital marketing

From among the following, identify the factor which does not form part of facilitating function of marketing?

• Financing

• Risk bearing

• Packaging

• Standardization

Who among the following has propounded the classification of 4P's of marketing?

• James Culliton

• N.H.Borden

• Robert Lauterborn

• E.J.McCarthy

Modern concept of marketing starts with:

• Purchase

• Storage

• Consumer research

• Promotion

Specific offer designed to increase sales

• repeat customers

• publicity

• sales promotion

• ads

Find the brand name

• MACDONALD

• MCDONALDS

• MACDONLDS

• MCDONLD

A retailer decides to mark down all swimsuits in August. 

• Product Management
• Selling
• Distribution
• Pricing

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management
• Selling
• Promotion
• Product Management