Marketing Overview

Promoting and selling products or services

• Marketing

• Promotion

• Advertising

• Public Relations

These are usually placed in busy areas, to make people aware of their products or services. It is used as a marketing strategy for products or services

• Billboards

• Campaign

• Merchandise

• Promotion

Using technology such as social media that people and companies use for calling public attention to a product or service

• Marketing

• Promotion

• Advertising

• Merchandise

Producing a positive public image; also known as PR

• Singing

• Narrating

• Campaign

• Public Relations

Promoting the sale of goods

• Marketing

• Merchandising

• Advertising

• Promoting

Following and studying a professional in order to learn a trade

• Career follower

• High School classes

• Apprenticeship

• Volunteer

Which of these are duties of someone working in Marketing?

• they identify the target audience

• they set prices

• they build distribution channels

• they create brochures and sales advertisements

• These are all duties working in Marketing

All these are ways business use to promote their product/service, EXCEPT:

• lowering prices

• focus on customer needs

• ignore the customer

• provide discounts

Pretend you are about to pay at the Self check out and there is a line, so you start looking around. There are many items on the shelves before the check out. Why do you think stores do that?

• so that the customers have something to look at

• to entertain the customers

• its a strategy used to sell more before customers leave the store

• its a way to keep customers happy

What is the main focus on Marketing?

• The employees only

• The managers only

• The main focus is to keep long term relationships with customers

• The employees families