Unit 7 - Marketing Test (Selling and Pricing)

Sales is the exchange of products or services for money

• True

• False

Which of the following evaluation tools can be used to find the percentage of the total amount the sales plan is projected to yield?

• performing a qualitative analysis

• investigating gaps

• reviewing objectives

• calculating the internal rate or revenue

Air, water, food, warmth, and sleep are all examples of self-actualization needs according to Maslow's Hierarchy of Needs.

• True

• False

Most purchases start with a problem or an

__________.

• Need

• Want

• Price

• Solution

According to the principles of selling, a great salesperson should listen more than they

Blank Space

__________.

• Study

• Sell

• Market

• Talk

What is the first step in completing a sale?

• Prospect

• Propose

• Support

• Interview

Question options:

ABlank Space

__________ strategy is a guide or policy that a company uses to decide how much it will charge for goods or services

• Pricing

• Want

• Need

• Service

Question options:

__________ are moral principles that guide the actions of a company.

• Un-ethics

• Ethics

• Decisions

• Commitments

Both marketing and sales have the same end goal: to generate revenue.

• True

• False

Coupons, discounts, freebies, and rebates are all examples of __________.

• Prices

• Revenue

• Promotions

• Options