Communication skills

Communication skills

University

80 Qs

quiz-placeholder

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Communication skills

Communication skills

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Ms. Padave

Used 2+ times

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80 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is a news story about a special event, a celebrity guest, a new promotional program, or other interesting topics that is sent to the news media in hopes that it will generate an article, an interview, or other media attention?

Public relations
Summary sheet
News release
Fact sheets

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

“Public relations” can be defined as ________.

a collection of techniques for persuading people to buy products they don’t need
a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy
planned and continuous communication to provide information about an organization, issue or product to the public
planned and continuous communication to obscure the inadequacies of an organization or product

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Public relations professionals often deal with either internal or external communications. Which of the following best describes those two types of communications?

Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company
Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top
Internal communications always are carried out by e-mail, and external communications always are carried out through the mass media
Internal communications keep company employees informed about the company, and external communications deal with investors, clients, customers or contributors

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Effective public relations practitioners first _________.

send as many press releases as possible to as many people
determine which media outlets best serve their purposes
ask editors to promise to use their press releases
find out which media have been most friendly to their client in the past

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Compared to other marketing communications tools, PR is ________________.

excellent at closing sales
best for generating trust & confidence
worst for generating trust & confidence
average for generating trust & confidence

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Public relations professionals should send news well in advance of the publication date because _____________.

news organizations move slowly and need plenty of time to rewrite the release
a release received close to a deadline is likely to be thrown away
a release received close to a deadline leaves news organizations with too little time to plan special coverage
a release received too close to a deadline is less likely to be published

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When localizing news releases, public relations professionals should consider ___________.

psychological as well as geographical closeness
only geographical closeness
only psychological closeness
financial and geographical closeness

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