Product Portfolio

A business with a range of products has a....

• File of Products
• Folder of Products 
• A Inventory of products
• a Portfolio of Products

A portfolio of products can be analysed using the....

• The revenue of each product
• Boston Group Consulting Matrix
• Using a Marketing Mix
• Boston Star Diagram

Market growth means....

• are the number of potential products growing
• are the number of products shrinking
• does the product being sold have a low or high market share
• are the numbers of potential customers in the market growing or not

Stars are low growth products?

• True
• False

Stars require heavy investment to sustain growth?

• True
• False

Cash Cows are low growth products?

• True
• False

Cash Cows have a low market share?

• True
• False

Question marks (Problem childs) are products with low market share?

• True
• False

Question Marks / Problem Childs have potential?

• True
• False

“Dogs" refers to products that have a low market share?

• True
• False