Five Utilities & Seven Functions of Marketing

A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.

• Selling

• Distribution

• Promotion

• Pricing

A retailer decides to mark down the store's selection of swimsuits in August.

• Pricing

• Promotion

• Distribution

• Product Service Management

A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office.

• Pricing

• Selling

• Marketing Information Management

• Distribution

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management

• Product Service Management

• Pricing

• Promotion

A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.

• Promotion

• Product Service Management

• Distribution

• Financing

A small manufacturer applies for a bank loan in order to upgrade its computer network.

• Pricing

• Distribution

• Financing

• Marketing Information Management

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

• Distribution

• Product Service Management

• Promotion

• Pricing

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

• Product Service Management

• Financing

• Distribution

• Marketing Information Management

When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.

• Promotion

• Product Service Management

• Financing

• Distribution

Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly.

• Product Service Management

• Selling

• Promotion

• Distribution