
Marketing-chapter 1
Authored by Trang Pham
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KG
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9 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Marketing is a sets of activities performanced by organizations to meet their need by anticipating customers needs and directing a flow of goods and services to satisfy customers.
marketing definition from macro view
marketing definition from micro view
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Macro marketing system helps match supply and demand , and at the same time accomplish society's objectives.
True
False
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
which one is the marketing function ?
buying function
selling function
transporting function
storing function
all above
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
what are the purposes of market researches?
analyze customer needs
predicts customer wants
estimate demand
determine location
all above
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Marketing specialists are ones who serve as intermediaries between producers and customers such as ......
wholesales and retailers
Ad agencies
transport firm
all above
None above
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
" Company sells what it can make at very low prices. Customer reactions are more important than customer needs or want". This extract refers to ...
marketing orientation
production orientation
both are right
both are wrong
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
what feature does not include in marketing orientation/ concept ?
total company effort
profit
low prices
customer satisfaction
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