Marketing-chapter 1

Marketing is a sets of activities performanced by organizations to meet their need by anticipating customers needs and directing a flow of goods and services to satisfy customers.

• marketing definition from macro view

• marketing definition from micro view

Macro marketing system helps match supply and demand , and at the same time accomplish society's objectives.

• True

• False

which one is the marketing function ?

• buying function

• selling function

• transporting function

• storing function

• all above

what are the purposes of market researches?

• analyze customer needs

• predicts customer wants

• estimate demand

• determine location

• all above

Marketing specialists are ones who serve as intermediaries between producers and customers such as ......

• wholesales and retailers

• Ad agencies

• transport firm

• all above

• None above

" Company sells what it can make at very low prices. Customer reactions are more important than customer needs or want". This extract refers to ...

• marketing orientation

• production orientation

• both are right

• both are wrong

what feature does not include in marketing orientation/ concept ?

• total company effort

• profit

• low prices

• customer satisfaction

The difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

• customer value

• customer need

• customer satisfaction

• target customers

Marketing helps connecting production and consumption by overcoming discrepancies and separations which include

• spatial separation

• separation in time

• separations in values

• separations of ownership

• all above