EOB- Advertising and Large Scale Retail Trade

What is the full form of AVM?

• Anti Voting Mechanics

• Automated Vending Machines

• Arteriovenous Malformations

Which of the following is a limitation of Internet Advertising?

• The user can see the AD at their own time and as per requirement.

• It is not suitable for illiterate and those having no knowledge about operation of internet.

• Information from all over the world is made available at your doorstep.

Sale of goods and commodities in _____________ quantities directly to consumers is called Retail Trade.

• Small

• Large

• Moderate

Which of the following is a major disadvantage of departmental store?

• Wide Choice of Product

• Convenience of shopping

• Huge investment and high price.

Which of the following is NOT a type of Large Scale Retailing Business?

• Departmental Store

• Multiple Shops/ Chain Store

• Cinema Hall

• Super Bazar

Super Bazars are owned and controlled by _______________.

• Private Parties

• The State Government

• Co-operatives

Which kind of goods can be sent through Mail Order Business?

• Heavy and Bulky Goods

• Perishable Food Items

• Durable and Non-perishable Goods

• Goods that are difficult to handle.

The manufacturer or trader or service provider is called _______________________.

• Advertiser

• Journalist

• Graphic Designer

• Economist

Advertising is non-personal. Why? Choose the most appropriate option:

• It is directed to a single individual.

• It is not directed to the general public.

• It is directed to the larger public.

Which of the following is NOT an objective of advertising?

• To educate customers

• To create demand for new product

• To increase sales

• To disregard the role of the sales person