CIW Social Media Strategist Chap. 3 and 4 Review

While interviewing for a position as a Social Media Strategist you are asked to explain the first thing you would to do create a social media strategy at an existing company. How would you reply?

• Listen and analyze to find out the current landscape for the business on social media.

• Identify the target audience in order to find out the primary target audience for the company.

• Determine and set the goals that I want to accomplish while in this position.

• Define the strategies and tactics I will need to implement in order to meet my goals.

Which of the following refers to how an audience perceives and ranks a company or brand on social media?

• positioning

• passion

• sentiment

• exposure

While performing a social media audit you discover there are two social media sites with little or no activity. What is the best way to proceed?

• Delete your profile from these sites altogether.

• Spend considerable time getting these two sites up to par.

• Develop a good profile placeholder for these sites.

• Ignore these pages and devote your time to other sites.

Question :

Which type of market segmentation divides people into groups based on personal attributes:

• behavioral

• personas

• geographic

• psychographic

As an experienced social media strategist you rely heavily on personas. Which of the following is a good definition of a persona?

• A service developed around a main product or service that persons may require.

• A fictional, perceived personality; personal or public representation of a role.

• A strong company leader that speaks knowledgeably about the brand and represents the company.

• A specific service designed around a group of geographically similar persons.

Your company is a luxury car maker that wants to use social media to target people with higher income levels. Which type of segmentation would you use to do this?

• Geographic segmentation

• Psychographic segmentation

• Demographic segmentation

• Behavioral segmentation

As a Social Media Strategist you are creating an elevator pitch for each type of persona that represents your market segment. How would you define an elevator pitch?

• A back and forth communication between a business and a customer about the products they sell.

• An emotional plea to customers that plays on the emotions in an attempt to draw in business.

• A profile that contains all of the basic information about the company and refers the customer to the company website.

• A short statement of what the company, brand or product does to fulfill a need for a persona.

Question :

To be the most successful you should target your social media campaign to whom?

• Your primary target audience.

• All of the users on social media.

• Your tertiary target audience.

• Your secondary target audience.

After performing your SWOT you have identified your strengths, weaknesses, opportunities and threats. Which of the following are related to the internal environment of the company?

• Strengths and opportunities.

• Opportunities and threats.

• Strengths and weaknesses.

• Weaknesses and threats.

Question :

As an experienced social media strategist you often complete a SWOT analysis because a SWOT analysis can provide helpful insights at any level of a social media strategy. You might use it to:

• Measure your outcomes

• Identify your goals

• Adjust and refine plans

• Determine your target audience