Social Media Strategist Ch. 2-4 Review

What is the key for developing brand recognition on social media?

• Being consistent

• Being flexible

• Being proactive

• Being responsive

Which of the following is a role of a Social Media Strategist?

• Ensures the social media initiatives are cohesive and strengthen the brand.

• Responsible for developing the overall vision for how social media will support the company's mission, brands, products, and services.

• Manages the day-to-day activities on social media platforms.

• Responsible for customer retention.

What is the first step in adopting social media into any business?

• To create social media accounts

• To identify your target audience

• To obtain buy-in from the owners or executives.

• To determine what platforms to use.

Assigning new employees, or interns, to handle the social media campaign is a mistake because:

• It's very expensive

• It's not a mistake

• They tend to over share

• They may not understand the company, brands, or products.

Asking a large group of people to brainstorm new ideas for products, services, or even content, is known as:

• crowdsourcing

• tagging

• asking

• innovation

Which of the following are SMART Goals?

• Simple, Measurable, Affordable, Relatable, Time-bound

• Specific, Measurable, Actionable, Realistic, Time-bound

• Specific, Marketable, Aware, Realistic, Time-sensitive

• Static, Measurable, Actionable, Relatable, Time-bound

What is the goal when using crowd-shaping?

• To make a profit

• To obtain business goals

• Improve the customer's experience.

• To show we care

What factor can slow down the integrating of social media throughout an organization?

• The size of the company

• The location of the company

• The age of the company

• The culture of the company

Should a company provide policies, guidelines, and best practices for social media use by their employees?.

• Yes

• No

Which of the following is considered Consumer to consumer (C2C)?

• People sharing information about company products, services, news with family, friends.

• The company creating organic content.

• A company relying to an audience member on social media.

• Creating a community on social media.