E-Commerce KPI and ROI Quiz

Which is NOT one of the main categories for key performance indicators (KPI)?

• Engagement

• Demographics

• Conversion

• Acquisition

• Geography

What is a good target Bounce Rate for your Website?

• 20%

• 30%

• 40%

• 50%

• 60%

Which of the foll is NOT a traffic channel on Google Analytics?

• Organic

• Redirect

• Direct

• Referrals

• Display

Which of the following are healthy conversion rates?

• 0.1%

• 0.2%

• 0.5%

• 1%

• 2%

What can you learn from the geography of your site visitors?

• Which locations you need to improve advertising

• Which locations to give up advertising

• Which pages have poor conversion rates

• What page customers land on most frequently

• Which locations you could expand your business

What are two appropriate time frames to compare the annual improvement of a new acquisition technique?

• This Week vs Last Week

• This December vs Last December

• This October vs this November

• This Year vs Last Year

• This November vs Last November

What does KPI Stand for?

(a)  

What does ROI Stand for?

(a)  

What does CLV stand for?

• Customer Lifetime Value

• Consumer Lifetime Value

• Customer Loyalty Value

• Consumer Loyalty Value

• Customer Loyalty Vision

What is the formula for CLV?

• CLV = AVY / AGM / ALT

• CLV = AVY + AGM + ALT

• CLV = AVY * AGM * ALT

• CLV = AVY * ROI * ALT

• CLV = AVY / ROI / ALT