Unit 9 - Careers in Marketing

Responsible for creating ads and making sure that the ad campaign is finished in the right time frame and budget.

• Marketing Management

• Promotions

• Advertising

Looks at what is going on in the market with the goal of forecasting sales of products or services

• Market Research

• Brand Management

• Public Relations

Looks at the needs for certain products, and then coordinate all the stages of its development.

• Product Development

• E Marketing

• Promotion

Works hand-in-hand with advertising to bring additional purchase incentives to the customers.

• Marketing

• Advertising

• Promotions

Responsible for building and growing a company or organization's brand.

• Brand Management

• Promotion

• Advertising

In charge of creating and maintaining a good public image for their business or organization that they work for or represent.

• E Marketing

• Public Relations

• Brand Management

Works mainly online determining the best means to reach consumers on the Internet.

• Product Management

• Market Research Analysist

• Promotions

Account managers, account planners, and media buyers are all positions in what field of marketing?

• Sales

• Promotions

• Advertising

• Brand Management

What is the current trend in job growth for careers in marketing?

• They will have a short period of growth and then decline over several years.

• They are expected to slow down in the next ten years.

• They have higher than normal growth for the next several years.

Which bachelor's degrees are desired for someone looking for a career in marketing?

• Business Degree

• Marketing Degree

• A Communications Degree

• All of the above