CHAPTER 5 (PRODUCT, SERVICES AND BRANDING STRATEGIES)

'A product' is described as ...

• a thing produced by labour or effort.

• a system that provides the public with something it needs.

• the work or the quality of work done by somebody when servicing a customer.

Which of the following does NOT define 'a service'?

• A system that provides the public with something it needs.

• A thing produced by labour or effort.

• The work or the quality of work done by somebody when servicing a customer.

Which of the following is considered as 'a product'?

• A beauty parlour

• A barbershop

• A smartphone

Which of the following is considered as 'a service'?

• A fast food chain

• A farmers' market

• An electrical appliance store

An electrical kettle is classified as ....

• a type of food

• a kitchen appliance

• a type of hand tool

A hotel room is classified as ...

• a type of food

• a personal space

• a type of accommodation

A feature of a product or service can be defined as ...

• a common quality that something has.

• a special activity that something can do

• something important, special or interesting that it has

A function of a product or service refers to ...

• a common quality that something has.

• a special activity that something can do

• something important, special or interesting that it has

A characteristic of a product or service is described as ...

• a common quality that something has.

• a special activity that something can do

• something important, special or interesting that it has

Which of the following describes a characteristic?

• This smartphone is a bit bulky.

• This smartphone has big memory space.

• This smartphone is available in three colours.