Marketing - Chapter 13

Marketing a CD requires the same strategy as marketing diamond earrings.

• True

• False

Marketing is used to find out if there is a demand for a product.

• True

• False

Once it has been determined that there is a demand for a product, there is no need to decide how and where customers will buy their goods and services.

• True

• False

Brainstorming occurs when workers get together to socialize.

• True

• False

To evaluate customer acceptance, once a product is introduced, marketers track customers and their responses to it.

• True

• False

To market a product successfully, a company has to ___________

• Spend a lot of money on advertising

• Understand what people want to buy

• Hire sales representatives

• Make sure they have a large inventory of their product

In order to decide how and what to sell, companies need to know _________.

• What people think about similar products

• How to ship products

• What specific, defined groups of people want and need

• How to design products to meet consumer needs

The function of marketing that involves decisions about how much to charge for products and services is called ___________

• Financing

• Marketing Information Management

• Pricing

• Promotion

Distribution includes all of the following except

• Purchasing

• Internet Ordering

• Stock Handling

• Inventory Control

Some people support the inclusion in the marketing mix of a fifth “p,” which stands for

• People

• Parts

• Purchasing

• Preferences