Intro to ISC

What does ISC stand for in the profession of communication?

• Incident Command System

• Important Strategic Communication

• Integrated Strategic Communication

• Integrated Strong Channels

Stakeholders in public relations are primarily referred to as

• stockholders.

• Card stackers.

• publics.

• customers.

Which of the following is accurate with regard to the relationship between public relations and advertising?

• Advertising is usually more costly.

• Advertising is usually seen as more credible than public relations.

• Advertising is more focused on internal audiences than public relations

• Public relations is narrower in scope

Which best describes the relationship between public relations and marketing?

• Marketing professionals generally speak of customers and consumers, while public

  relations practitioners tend to focus on publics, audiences, and stakeholders.

• Marketing professionals are seen as subservient to more seasoned public relations

  practitioners.

• Marketing professionals aren't generally concerned with stakeholders.

• Neither is concerned with advertising initiatives.

True or false: Marketing is primarily designed as a relationship-building strategy, and less focused on

economic concerns.

• True

• False

Choose all attributes that define a "public" in the communication profession. A public ...

• is a group of people bound together by a common interest.

• includes anyone who is alive.

• has a strong relationship to an organization

• is also called a key constituency.

What publics are important to an organization?

• the United Nations, the Golf Cooperation Council, The European Union

• customers, producers, limiters, enablers

• consumers, doctors, lawyers, oponents

• Limiters, enablers, government, FNC

What three pillars of communication are being combined when drafting an Integrated Strategic Communication campaign? Choose all options that apply!

• Social Media

• Marketing

• Public Relations

• Journalism

• Advertisement

Public Relations focuses on building a positive reputation for an organization that is based on _______ and _______

True or false: Public Relations the management of communication between an organization and its publics to form mutually beneficial relationships with each other

• True

• False