The Product Life Cycle Year 12

Two likely features of the development stage of the product life cycle are

• Low Revenues/Low Cash Outflows

• No revenues and high cash inflows

• No revenues and high cash outflows

• low revenues and high cash inflows

After several years of rapid growth a business has noticed sales growth for its main product is slowing, this indicates the product is at which stage of the Product Life Cycle?

• Saturation

• Maturity

• Decline

• Growth

The following are all extension strategies apart from...

• Developing new uses for the product

• Changing the promotional strategy

• Increasing the price of the product

• Develop new USP's for a product

The two stages where cash flow are most likely to be positive for a product are

• Maturity and Decline

• Introduction and Growth

• Introduction and Decline

• Development and Introduction

Which of the following is NOT a stage in the Product Life Cycle?

• Peak

• Introduction

• Maturity

• Decline

The launch by competitors of copy cat or me too products is most likely during which stage of the PLC

• Introduction

• Maturity

• Development

• Decline

Which of these might help extend the life cycle of a product?

• Spend less on advertising

• Re-package the product

• Stop selling the product

• Sell the product rights to another firm