Razzle Dazzle

The end result of promotion is that information about goods, services, images, or ideas will be

• gathered

• researched

• organized

• communicated

Businesses receive positive feedback about the effectiveness of their promotional messages when consumers

• buy their products.

• ask specific questions.

• visit with their competitors.

• see their advertisements.

An anti-drunk driving group would most likely use promotion to

• sell products.

• communicate ideas.

• market services.

• create jobs.

A characteristic of effective promotion is that it should be __________ to the intended audience.

• unrelated

• restricted

• relevant

• unappealing

The way in which the promotional message is communicated should be

• the same in each case.

• selected by the market.

• different each time.

• suited to the product.

A business’s promotion can present facts in a creative way, but it must remain

• honest.

• competitive.

• literal.

• positive.

To be effective, promotional messages need to be

• repeated frequently.

• rewritten frequently.

• used sparingly.

• hard to remember.

Promotional messages should __________ the company’s other promotional messages.

• be exactly the same as

• coordinate with

• conflict with

• be different from

The way that business benefits directly from promotion is through

• decreased competition.

• better informed consumers.

• increased sales.

• increased job opportunities.

When a company uses promotion so customers will perceive it in a certain way, it is strengthening its

• workforce.

• competition.

• position.

• profits.