1.1 & 1.2 Revision Assessment - How's your foundation?

Who is your teacher for A level business?

• Langan

• Reeves

• Perry

This definition: "market for goods that are produced in large quantities" best describes.....

• Niche Market

• Mass Market

• Dynamic Markets

• Innovation

This definition: "Where a business targets a smaller segment of a larger market, where customers have specific needs and wants" best describes.....

• Niche Market

• Mass Market

• Dynamic Markets

• Innovation

This definition: "the business develops products based on what it is good at making or doing, rather than what a customer wants" best describes.....

• segmentation

• A market orientated approach

• A product orientated approach

• Innovation

This definition: "a business reacts to what customers want. The decisions taken are based around information about customers' needs and wants" best describes.....

• segmentation

• A market orientated approach

• A product orientated approach

• Innovation

_________________ research is based on opinions, attitudes, beliefs and intentions. This kind of research deals with questions such as "Why"? "Would?", or "How?"

_________________ research aims to understand why customers behave in a certain way or how they may respond to a new product.

• Quantitative

• Qualitative

• primary

• secondary

_________________ research is concerned with data and addresses question such as "how many?", "how often", "who?", "when?" and "where?"

• Quantitative

• Qualitative

• primary

• secondary

Select the correct Income Elasticity of Demand.

• 39.7

• 3.97%

• 2.86%

• 3.97

EXAM TECHNIQUE

Which of the following connective words/phrases is most likely to support you in building a logical chain of argument (& earn ANALYSIS marks) in your exam answers.

• "on the other hand"

• "this could lead to"

• "however"

• "marketing"