OCR GCSE PE Commercialisation in Sport

What is the correct definition of commercialisation

• The influence on a sport to make a profit

• The influence of a business on a sport to make a profit

• The influence of the media to make a profit on a business

• The influence of a business

The golden triangle is represents the relationship between

• Sport, media and sponsorship

• Sport, media and business

• Sports, media, sponsorship and spectators

• media and sponsorship

Which is NOT a correct point of the golden triangle

• The golden triangle represents the relationship between sport, media and sponsorship

• All three factors show a link / connection between each other.

• Influence of sponsorship and media provides more money for sport.

• Influences how the game is played

• Influence of sport and sponsorship provides more money for the media

Which is NOT a type of social media

• Twitter

• Facebook

• Pay per view

• Snap chat

Which is a positive effect of the media

• Media show the negative aspects of sport i.e. getting injured

• Brings in money into the sport, which helps pay for facilities, coaching and technology for professional and grassroots

• Breed 'couch potatoes - easier to watch

• Rules and timings of sports are altered to fit in with media requirements

Which is a negative effect of the media

• Creates a gap between the sport regularly covered by the media an sport that receive less coverage. for example gender gaps, minority sports and disability sports

• Makes a sports more entertaining and exciting and therefore attractive to people to participate in

• Brings more money for wages for players

• Takes sports to huge audiences

Which is NOT a reason how media might help raise the level of participation

• Can show a wide variety of different sports i.e. bowls

• Can show different minority sports to stimulate interest i.e. disability sports

• Educates people on the important benefits of the sport on some ones health i.e. physical benefits can reduce obesity

• Educates us how to play the sport i.e. what are the rules

• Helps bring in new technology i.e. VAR

Which is NOT a positive effect of sponsorship

• Provides money for a performer to train/ pay coaches i.e. Mo Farah can train full time

• Free clothing - Andy Murray receives free tennis racquets

• Men get a lot more get a lot more sponsorship than women

• Can pay for scholarships/ education

• Can pay for medical support.

Which is not the correct answer for - Sponsors invest huge amounts of money in sport because

• An increase in advertising for their product means it is more regularly seen on TV, therefore more well none

• Increased profile of a product will likely lead to increase sales / more customers, therefore more profit

• Company employees get free tickets/ hospitality, therefore increase status of their employees

• Companies want to be connected with athletes who show poor behaviour, therefore making more profit.

Give a definition for sponsorship

• Financial support for equipment / fit facilities for the sport

• Financial support for equipment for a participant by an outside company

• Financial support for facilities for a participant by a sponsor

• An athlete receiving free equipment