OCR GCSE Business Unit 2 Marketing 2.4 Product

Which of the following is not part of the marketing mix?

• Price

• Packaging

• Place

• Promotion

Which of these are extension strategies of a product?

• Cut price
• Modify the product
• All of these
• Special Offers

What is happening at point F of the Product Life Cycle?

• Growth

• Maturity

• Extension Strategy

• Introduction

What is the first stage of the product life cycle?

• Growth - product sales increase

• Introduction - new product to the market

• Maturity - product sales start to slow down

• Decline - product sales decrease

What is the second phase of the product life cycle?

• Introduction - new product released

• Maturity - product sales start to slow down

• Growth - product sales increase

• Decline - product sales decrease

What is the 3rd stage of the product life cycle?

• Maturity - product sales start to slow down

• Decline - product sales decrease

• Growth - product sales increase

• Introduction - new product release

What is the 4th/final stage of the product life cycle?

• Growth - product sales increase

• Introduction - new product release

• Decline - product sales decrease

• Maturity - product sales start to slow down

What is the best definition for innovation?

• the creation of something entirely new

• the minor change of something that already exists

• the creation of something similar to a competitor

• the creation of something that does a familiar task in a new way

What is the best definition for invention?

• the creation of something entirely new

• the minor change of something that already exists

• the creation of something similar to a competitor

• the creation of something that does a familiar task in a new way

What is the best definition for design?

• the creation of something entirely new

• the minor change of something that already exists

• the creation of something similar to a competitor

• the creation of something that does a familiar task in a new way