Business Edexcel A level unit 1 iii) revision

Viral marketing is a social trend in

• price

• product

• promotion

• place

Which distribution channel is likely to result in a higher price for the consumer ?

• 1

• 2

• 3

• right

• left

(a)  

With a budget of £20,000, a firm has to choose either to buy a new van or buy a new computer system.

• This is an example of a trade-off

• This is an example of an opportunity cost

• Light blue (bottom left) = problem child

• Light blue (bottom left) = cash cow

• Light blue (bottom left) = star

• Light blue (bottom left) = dog

• Pink = cash cow

• Pink = dog

• Pink = problem child

• Pink = star

Price is reduced from £40 to £36 .

Percentage change in quantity demanded = 15%.

PED =

• - 0.67

• - 1.5

• - 4

• - 6

Making the job more complex and challenging (non financial motivation)

Job e...........................

• enlargement

• extension

• enrichment

• entertainment

A narrow span of control =

• less supervision of subordinates

• more supervision of subordinates

• a cheaper salary bill

• a flatter organisational structure