Apple’s “slide to unlock” technology on its iPhones (smartphones) and iPads (tablet computers) is an example of what?

5.6 & 5.7 (HL)

Quiz
•
Business
•
12th Grade
•
Medium
Ambika Subrahmanya
Used 1+ times
FREE Resource
16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
logo
copyright
brand
patent
2.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of the following is least likely to be a benefit of research and development (R&D)?
First-mover advantage
Protection through intellectual property rights
Improved corporate image
Improved productivity
3.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of the following statements about research and development (R&D) is incorrect?
R&D is vital to all industries, not just large multinational companies
R&D expenditure can help to prolong a product’s life cycle
R&D is more important in the manufacturing sector than in the primary and tertiary sectors
R&D can be a major source of competitive advantage for businesses
4.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of the following is not a direct benefit of expenditure on research and development?
Competitive advantages
New markets
Enhanced corporate image
Lower staff turnover
5.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which type of innovation is the most extreme form of innovation?
Paradigm innovation
Process innovation
Positioning innovation
Product innovation
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What occurs when customers turn away from rival brands due to a more innovative and appealing product being made available?
Brand switching
Brand loyalty
Brand rivalry
Brand recognition
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which type of innovation involves research and development that focuses on creating new products or improving existing ones?
Process innovation
Position innovation
Paradigm innovation
Product innovation
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