5.6 & 5.7 (HL)

5.6 & 5.7 (HL)

12th Grade

16 Qs

quiz-placeholder

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5.6 & 5.7 (HL)

5.6 & 5.7 (HL)

Assessment

Quiz

Business

12th Grade

Medium

Created by

Ambika Subrahmanya

Used 1+ times

FREE Resource

16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Apple’s “slide to unlock” technology on its iPhones (smartphones) and iPads (tablet computers) is an example of what?

logo

copyright

brand

patent

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is least likely to be a benefit of research and development (R&D)?

First-mover advantage

Protection through intellectual property rights

Improved corporate image

Improved productivity

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following statements about research and development (R&D) is incorrect?

R&D is vital to all industries, not just large multinational companies

R&D expenditure can help to prolong a product’s life cycle

R&D is more important in the manufacturing sector than in the primary and tertiary sectors

R&D can be a major source of competitive advantage for businesses

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is not a direct benefit of expenditure on research and development?

Competitive advantages

New markets

Enhanced corporate image

Lower staff turnover

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which type of innovation is the most extreme form of innovation?

Paradigm innovation

Process innovation

Positioning innovation

Product innovation

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What occurs when customers turn away from rival brands due to a more innovative and appealing product being made available?

Brand switching

Brand loyalty

Brand rivalry

Brand recognition

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which type of innovation involves research and development that focuses on creating new products or improving existing ones?

Process innovation

Position innovation

Paradigm innovation

Product innovation

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