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Entrepreneurship - Chapter 5

Authored by Gabriel Wurth

Business

10th - 12th Grade

Used 39+ times

Entrepreneurship - Chapter 5
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21 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _____________________ is a detailed description of your target market's characteristics.

Avatar

Customer Profile

Target Audience

Mass Market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If you're selling your product or service to as many customers as possible, you are marketing to what type of market?

Target Market

Mass Market

Restricted Market

Niche Market

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If you are a B2C company, you are selling your product or service to. . .

Consumers

Business

Retailers

Wholesalers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Includes things like age, gender, marital status, race, income, etc.

Demographics

Psychographics

Geographics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market research might indicate that it makes sense to market to both businesses and consumers.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Objective social and economic facts about people.

Psychographics

Geographics

Demographics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An approach to targeting customers where a business will serve two segments with different need and want with the same product or service is known as:

Multi-Sided Market Segment

Niche Market

Diversified Market Segment

Segmented Market Segment

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