Marketing Segmentation

Marketing Segmentation

9th - 12th Grade

7 Qs

quiz-placeholder

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Marketing Segmentation

Marketing Segmentation

Assessment

Quiz

Business

9th - 12th Grade

Easy

Created by

Maria Soltan

Used 1+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Geographic
Demographic
Psychographic
Telepathic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________ is a method used to identify customers with similar wants and needs.

Selling
Planning
Market Segmentation
Sales pitch

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The term "Demographics" refers to

Grouping potential customers based on their beliefs and preferences

Grouping potential customers based on whether or not they have purchased a product in the past

Grouping potential customers using statistical data such as age, race and gender

Grouping potential customers based on where they live

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

Age

Household Income

Race

Political preference

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

When a business divides its market on the basis of where its customers live is called

geographic segmentation

demographic segmentation

psychographic segmentation

behavioral segmentation

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Target market is the group of customers at which a product or service is aimed at?

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these answer includes ONLY examples of demographics?

Marital status, religion, ethnicity

Household income, gender, race

Age, geographical location, gender

Race, age, hobbies

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