MIDTERM EXAM - ENTREP MARKETING

What Marketing approach does Television Ads belong to?

• Traditional

• Contemporary

• Mixed

• None of the above

What Marketing approach does Social Media belong to?

• Traditional

• Contemporary

• Mixed

• None of the above

Which among the Key Result Areas can be associated to Competition?

• Market Structure

• Profits

• Sales

• Market Share

Among these, which belongs to Key Result Areas?

• Customers

• Profits

• Market

• None of the above

Among the 4U's of Growing Volume, which one grow sales by encouraging additional purpose of the same product

• More Usage

• New Users

• Extendd Users

• New Usage

Among the 4U's of Growing Volume, which one grow sales by finding more use of the the same product?

• More Usage

• New Users

• Extendd Users

• New Usage

Among these Marketing Philosophies, which one can be associated with the Company?

• Better than Expected

• Better than Others

• Better than Before

• Better than Performance

Among these Marketing Philosophies, which one can be associated with the Competition?

• Better than Today

• Better than Others

• Better than Before

• Better than Performance

What are the two interacting components of Market?

• Customers and Market

• Customer and Competition

• Competition and Company

• All of the Above

What are the two interacting components of Marketing?

• Company and Market

• Company and Competition

• Market and Competition

• All of the Above