Types of the situations

1. Brands invest heavily to advertise during big sport events to take advantage of:

• A. The sport situation

• B. The communication situation

• C. The disposal situation

• D. None of the above

2. Walls ice cream sells cone packaging at the park, instead of big plastic boxes, because the brand wants to facilitate customers in:

• A. The communication situation

• B. The disposal situation

• C. The usage situation

• D. None of the above

3. New World Hotel charges 30,000 VND for a bottle of La Vie water, which normally costs 5,000 VND at the super market. The hotel can do this because of:

• A. The communication situation

• B. The purchase situation

• C. The disposal situation

• D. None of the above

4. Starbuck reduces the price for customers who bring their own cup. The brand leverages on the customers’ concern for:

• A. The communication situation

• B. The purchase situation

• C. The disposal situation

• D. None of the above

5. Durex advertises heavily before Valentine’s Day to take advantage of:

• A. The communication situation

• B. The purchase situation

• C. The usage situation

• D. Al of the above