Chapter 1 Review - Marketing 1/2

Which is an example of a service?

• Car Wash

• Laptop

• Banana

• PB & J Sandwich

Age is an example of a

• Demographic

• Psychographic

Which of the following is NOT an example of a demographics.

• Age

• Gender

• Marital Status

• Desire to Travel

Which of the following is NOT one of the 4 P's of the Marketing Mix?

• Place

• Price

• Product

• Possession

• Promotion

Which type of utility is described in the following statement:

Brunch is offered from 6am-12pm.

• Form

• Possession

• Time

• Place

• Information

Which type of utility is described in the following statement:

A store accepts both cash and card.

• Place

• Time

• Form

• Possession

• Information

Which type of utility is described in the following statement:

A store sells already assembled lego sets.

• Form

• Time

• Place

• Possession

• Information

Which of the following is NOT one of the 5 types of utility?

• Time

• Possession

• Information

• Promotion

• Form

(a)   is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Which of the 4P's is best described in the following statement:

A coffee shop opening next to the library.

• Product

• Place

• Price

• Promotion