Exam 1 Review

Which of the following best illustrates sport marketing?

• A Bobblehead giveaway from the Cincinnati Reds

• A junior golf program creating a plan to increase participation

• Redbull sponsoring a bike race

• UofL promoting cancer awareness

Which of the following is an example of marketing myopia?

• Using research to understand consumers

• Dependence on winning to sell tickets

• Long term strategy

• Adaptability

Sport differs from most other products in that consumption tends to be social

• True

• False

Which of the following focused on using personalities and storylines to promote events?

• Gary Davidson

• Pete Rozelle

• Mark McCormack

• Tex Rickard

Your marketing plan should be independent of the organization's overall objectives.

• True

• False

Which of the following would be a direct competitor of the Indiana Pacers?

• Indianapolis Colts

• Chicago Bulls

• Indianapolis Children's Museum

Which of the following would be a measurable objective?

• Invest in market research

• Promote six different theme nights

• Increase brand image

• Sell 200 season passes

A new fitness club in the neighborhood would represent which of the following to the YMCA?

• Strength

• Weakness

• Opportunity

• Threat

When a UofL fan tells everyone “We won” after the game, he or she is exhibiting which type of achievement seeking behavior?

• BIRG

• CORF

A fan who loves the Louisville Bats games and is very committed to the team is exhibit which of the following?

• Low identification with the Bats

• Medium identification with the Bats

• High identification with the Bats