Marketing objectives

Which is not a role of marketing

• Develop trust

• Create awareness

• Charge a higher price

• Cut costs

Objectives are a good way of m....... staff

T... m........ is where you launch a product in a specific area to see how well it sells

Which is not a type of research

• Focus groups

• Questionnaires

• Accounts

• Observations

which is not a stage in developing a new product

• Idea generation

• Finance

• Test marketing

• Development of strategy

Which are marketing objectives

• Developing new products

• Increasing market share

• Improving profit

• Diversification

How can a company improve its profit

• Sell more

• Sell less

• Cut costs

• Increase costs

You can increase market share by

• Expanding

• Cutting costs

• Increasing customers

• Increasing price

Diversification is launching products into new markets

• True

• False

Brand Loyalty is getting your customers to repeat purchase

• True

• False