Adv/PR Unit 2 Applying Consumer Behaviors

There is no need for marketers to research their customer's shopping behaviors.

• True

• False

Check the 3 types of Consumer Decision Making

• New Product Decision Making

• Extensive Decision Making

• Routine Decision Making

• Limited Decision Making

What is the first, most basic level of needs according to Maslow's Hierarchy

• Esteem

• Belonging & Love

• Physiological

• Self-Actualization

Is buying milk and eggs meeting a Need or a Want?

• Need

• Want

Is paying your monthly rent a Need or a Want?

• Need

• Want

Is buying the latest iPhone a need or a want?

• Need

• Want

Is buying a 2012 Honda Civic as your first car meeting a Need or a Want?

• Need

• Want

Is buying a PS5 meeting a Need or a Want?

• Need

• Want

Buying your favorite cereal is an example of what type of Decision Making?

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

Buying a new house in an example of what type of Decision Making?

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making