Adv/PR Unit 2 Applying Consumer Behaviors

Adv/PR Unit 2 Applying Consumer Behaviors

11th - 12th Grade

20 Qs

quiz-placeholder

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Adv/PR Unit 2 Applying Consumer Behaviors

Adv/PR Unit 2 Applying Consumer Behaviors

Assessment

Quiz

Business

11th - 12th Grade

Hard

Created by

CARA ELIZABETH HARDING

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There is no need for marketers to research their customer's shopping behaviors.

True

False

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Check the 3 types of Consumer Decision Making

New Product Decision Making

Extensive Decision Making

Routine Decision Making

Limited Decision Making

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first, most basic level of needs according to Maslow's Hierarchy

Esteem

Belonging & Love

Physiological

Self-Actualization

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is buying milk and eggs meeting a Need or a Want?

Need

Want

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is paying your monthly rent a Need or a Want?

Need

Want

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is buying the latest iPhone a need or a want?

Need

Want

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is buying a 2012 Honda Civic as your first car meeting a Need or a Want?

Need

Want

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