PSUMKT 364 LESSON 3_2
Authored by Pham Thi Thuy Mien
Business
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7 questions
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1.
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1 min • 1 pt
a wide spectrum of things that affect, derive from, or form the context of human consumption”
2.
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1 min • 1 pt
The feelings of doubt and concern after a purchase is made
3.
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1 min • 1 pt
Summary evaluations that reflect preferences for various products and services
4.
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1 min • 1 pt
Small number of key beliefs. Five to nine salient beliefs typically form the critical determinants of attitude
5.
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1 min • 1 pt
Most ads are ignored because they do not fit consumer’s need state
6.
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1 min • 1 pt
Break the broad market into smaller, more homogenous segments
7.
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1 min • 1 pt
take the palce in the consumer mind
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