PSUMKT 364 LESSON 3_2

a wide spectrum of things that affect, derive from, or form the context of human consumption”

The feelings of doubt and concern after a purchase is made

Summary evaluations that reflect preferences for various products and services

Small number of key beliefs. Five to nine salient beliefs typically form the critical determinants of attitude

Most ads are ignored because they do not fit consumer’s need state

Break the broad market into smaller, more homogenous segments

take the palce in the consumer mind