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Market segmentation

Authored by Sahil Rohra

Business

University

Used 32+ times

Market  segmentation
AI

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10 questions

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1.

MULTIPLE SELECT QUESTION

5 mins • Ungraded

Select all the sectors where you think the companies can use geographic segmentation of the market. (Segmentation on basis of location)

Apparels/ clothing

Fast food

Automobiles

Heating devices

Sports equipment

2.

MULTIPLE CHOICE QUESTION

5 mins • Ungraded

Companies in which of the following sectors are LEAST likely to opt for behavioural segmentation? (It is a form of customer segmentation that is based on patterns of behaviour displayed by customers as they interact with a company. Eg. loyalty of consumer, buyer readiness stage, etc)

Airlines

Automobiles

Hotels

Restaurants

3.

MULTIPLE CHOICE QUESTION

5 mins • Ungraded

The cosmetics major L’Oreal, since it entered India in 1994, has likely used all of the following criteria to segment the consumer base EXCEPT:

Psychographic segmentation: according to psychological traits that influence consumption habits drawn from people's lifestyles.

Benefits segmentation: segmenting your market based on the perceived value or advantages that consumers believe they will receive from your product.

Age segmentation: Segmenting the consumers on the basis of age

Geographic segmentation: Segmenting the consumers on the basis of geographic location

Income segmentation: Segmenting the consumers on the basis of income level.

4.

MULTIPLE CHOICE QUESTION

5 mins • Ungraded

Imagine you are head of a company that aims to revive the lost art forms of Indian culture. Which age group will you target?

20-35 years

35- 55 years

55-70 years

70 and above

5.

MULTIPLE CHOICE QUESTION

5 mins • Ungraded

Which of the following companies is LEAST likely to use a family life cycle segmentation? (Family Life Cycle segments are characterized by people being in a certain stage of life, eg. married, bachelor, etc)

Ikea (Deals in furniture)

LIC

DLF Ltd. (real estate)

Bharti Airtel

6.

OPEN ENDED QUESTION

5 mins • Ungraded

Do you think Psychographic segmentation will be of greater importance in future? If yes, explain briefly. (segmentation according to psychological traits that influence consumption habits drawn from people's lifestyles.)

Evaluate responses using AI:

OFF

7.

MULTIPLE CHOICE QUESTION

5 mins • Ungraded

Which of the criteria is Coca-cola MOST likely to use for market segmentation?

Income

Age

Behavioural

Geographical

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