Channel It Interactive Worksheet

Channels of distribution that involve the use of

intermediaries

• agent

• indirect distribution

• channel of distribution

• direct distribution

Channel used to reach small retailers; producer gives up selling responsibilities

• Producer to wholesaler to retailer to consumer

• Producer to agent to user

• Producer to agent to wholesaler to retailer to consumer

• Producer to agent to

  retailer to consumer

The most common route for industrial goods

• Producer to agent to user

• Producer to the industrial user

• Producer to retailer to consumer

• Producer to agent to industrial distributor to user

Grower, provider, or manufacturer of goods or services

• Producer

• Consumer

• Retailer

• Wholesaler

Industrial goods channel used for items with low unit values; producer gives up selling responsibilities

• Producer to agent to industrial distributor to user

• Producer to agent to retailer to consumer

• Producer to agent to wholesaler to retailer to consumer

• Producer to agent to user

The path straight from the producer to consumer or industrial user

• Agent

• Direct distribution

• Intermediary

• Wholesaler

Channels of distribution

• Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user

• Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services

• People who personally use a good or service to satisfy their own wants

• Intermediaries who help to move goods between producers and retailers by buying goods from producers and selling them to retailers

Items that will be consumed by the industrial user

• Industrial goods

• consumer goods

Channel used to reach large retailers; producer maintains selling responsibilities

• Producer to retailer to consumer

• Producer to an industrial user

• Producer to agent to user

A business that buys goods/materials used to make other goods or in the operation of the business

• Retailer

• industrial user

• Wholesaler

• Agent