EMS MIDTERM EXAM
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Isabel Calvo
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46 questions
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1.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Market Opportunity Analysis; A tool to identify and assess the attractiveness of business opportunity
True
False
2.
MULTIPLE SELECT QUESTION
1 min • 1 pt
A basic difference between strategic
marketing and tactical marketing is that strategic marketing is the planning of how things will be whereas Tactical marketing is the tactics you will implement to make things happen as per strategy.
True
False
3.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Macro environment analysis used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service, etc.
True
False
4.
MULTIPLE SELECT QUESTION
1 min • 1 pt
It is also known as the task environment.
Macro environment analysis
PEST analysis
Micro environment analysis
5.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Analyze and identify potential opportunities and hazards that might impact the business
Macro environment analysis
PEST analysis
Micro environment analysis
6.
MULTIPLE SELECT QUESTION
1 min • 1 pt
It seeks to establish a clear and concerted direction for all marketing activities of an organization.
Strategic Marketing Process
Tactical Marketing Process
7.
MULTIPLE SELECT QUESTION
1 min • 1 pt
It determines the means or tactics to implement the strategies.
Strategic Marketing Process
Tactical Marketing Process
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