Predictable Revenue Review 1

What's the difference between leads and clients?

• Leads are just a list of names of your future clients

• Leads aren't your clients yet, but you can turn them into clients

• It's the same thing

• Why are you asking?

Check everything that applies. Seeds are...

• Word of mouth

• SEO/organic internet search

• Local user groups

• Most social media

Define 'Nets' in a phrase

• Marketing programs

• Targeted sales

• PR

• Catching fish

Check all that applies. Marketing strategy helps the company to...

• generate inbound leads

• nurture existing clients

• attract new prospects

• create content

What is NOT a marketing method?

• free trial

• email newsletters

• affiliate marketing

• conversion rate

Spot a mistake in following Content Plan

• Define your audience

• Identify key messages of your campaigns

• Ignore customer data

• Track your progress

Check all that applies. Small Marketing teams should ...

• offer educational experience through webinars

• use behavior-triggered email programs

• avoid cooperating with digital marketing teams

• implement chatbots to help with hot leads

What solution would fix a problem with Account Executives spending their time prospecting for new clients?

• Make them send emails instead of calling

• Have a separate prospecting role

• Provide an extra training for developing their skills

• There's no problem, come on!

Check all that applies. Which parameters should be tracked in a company to achieve predictability?

• new leads

• daily phone calls of your salespeople

• conversion rates (oppty -> closed deals, etc...)

• number of new qualified opportunities

Why should you have a clear Customer Profile?

• To broaden your audience

• To coach your sales team

• You need to know if you fit your customers' values

• To measure success