Digital Marketing & Sport

"There are 6 dimensions that underpin digital sport marketing that can be employed by sport marketers to engage better with consumers." Name 2.

• Customisation

• Modularity

• Open communication

• Exclusivity

What is the best definition of "sticky branding" from the list below?

• "It is often more effective to communicate with customers who have given their permission to receive customised messages, rather than to send random information."

• "The marketing message should be targeted & customised to specific consumers & their needs."

• "The brand must be linked with ideas that take hold in people’s minds & that are consistent with the marketing plan for the brand image."

Name the first and final step of the Digital Sport Marketing Process.

• Contact & Conversation.

• Conversation & Community.

• Community & Converts.

• Contact & Converts.

Obviously, digital technologies are pertinent in digital marketing, name 1 of the 5 tools of thereof.

• Word of mouth.

• Mobile communication.

• Body language.

• TikTok.

Digital technologies are pertinent in digital marketing, name 2 of the 5 tools of thereof.

• Word of mouth & uninterrupted communication.

• Software & word of mouth.

• Hardware & software.

True/False: Social media is a pivotal tool/tactic used in digital sports marketing.

• True

• False.