Business Online/Cyber Marketing

Which is not correct statement for Search Engine?

• Search engines use keywords entered by users to find Web sites which contain the information sought.

• is a tool that enables users to locate information on the World Wide Web

• Is a specialized kind of database containing software programs (called spiders or robots) that discover sites on the web and then order them based on relevance to a particular search query.

• arranges the web pages it knows about into categories and subcategories.

SEO is

• Process of making a site and its content highly relevant for both search engines and searchers.

• SEO will generate general web traffic for your website.

• SEO is the process of getting your page as high up on that list as possible.

• All true statement

Which one is not Important in optimizing rankings

• Video

• Title tag

• Alt tag

• Keyword

Which one is not main characteristics of social networking?

• Sharing

• Telecommunicating

• Engaging

• Connecting

Primarily a business-to-business social network, although it is commonly used as a place for professionals across various industries to network online.

• Facebook

• Instagram

• Twitter

• LinkedIn

Allow you to interact with customers by posting photos, chatting in the discussion forum, posting updates on the wall and adding information pertinent to the business

• LinkedIn

• Instagram

• Twitter

• Facebook

Characteristic of Blog, except:

• serve as a personal web journal

• discuss or explain one central idea.

• blog articles are short

• users can link their accounts to friends’ profiles,

All about Twitter, except

• Serve as a personal web journal

• One of the world’s largest and most active social platforms

• A strict character limit

• Microblogs

Audio-visual equivalent of a written blog: it is a series of sound or video clips that together form a radio-style show•

• Instagram

• Podcasts

• Facebook

• Youtube

Emails sent to you whenever a specifically defined keyword appears on the web.

• Twitter

• Web alerts/Google alert

• Instagram

• Youtube