MKGD113 Quiz 2

Actors in the Microenvironment EXCEPT .....

• Company

• Publics

• Services

• Competitors

Types of Marketing Intermediaries are ....

• Sellers, physical firms, agencies, financial

• Financial, reseller, agencies, customers

• Bank, physical firms, resellers, agencies

• Financial, physical firms, resellers, agencies

Types of customer markets....

• Consumer markets

• Business markets

• Government markets

• Public markets

• Reseller markets

Demography is the study of human populations in terms of .....

• density

• gender

• age

• occupation

Generational marketing is important in segmenting people by the lifestyle of life state instead of age

• True

• False

The natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities

• True

• False

New technologies create new products and burden to the marketers

• True

• False

2 characteristics of the cultural environment are ......

• Society’s basic values

• Core beliefs and values

• Perceptions, and behaviors

• Secondary beliefs and values

What are the three (3) views on responding?

• Controllable

• Uncontrollable

• Active

• Proactive

• Reactive

Generation of demographic EXCEPT...

• Millennials

• Generation X

• Baby Boomers

• Generation K