Business Studies - Marketing

Choose the wrong statement. Why customer's spending pattern changes?

• Changes in tastes and fashion

• Changes in price of competitor's products

• Changes in education level

• Changes in population size and structure

Which of the images below relate to mass marketing?

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Which of these relates to niche marketing?

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Choose two correct options. Which of these refers to primary research?

• Focus group

• Journals

• Newspaper

• Interview

Choose two correct options. Which of these refers to secondary research?

• Forum

• Internal business records

• Market research agencies

• Questionnaire

List down the four P's.