3.3 Marketing PROMOTION (AS)

3.3 Marketing PROMOTION (AS)

9th - 11th Grade

11 Qs

quiz-placeholder

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3.3 Marketing PROMOTION (AS)

3.3 Marketing PROMOTION (AS)

Assessment

Quiz

Business

9th - 11th Grade

Hard

Created by

Harriet Casswell

Used 6+ times

FREE Resource

11 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

_____________ is when marketing activities aim to raise customer awareness of a product or brand, generating sales and helping to create brand loyalty.​

2.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Advertising is __________ the line promotion.

3.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Sales promotion is _______________ the line promotion.

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which ones of these are examples of advertising?

free samples

free gifts

TV comercial

notice in the newspaper

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which ones of these are examples of sales promotion?

radio advert

product placements

after-sales service

poster on a billboard

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Tick the ADVANTAGES of sales promotion

You can promote certain products at different times of the year

You cannot show the customer how to use the product

You cannot compare your product with a competitor's product

It encourages customers to buy more than one product

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Select the 2 advantages of branding

A business can save money on marketing once the product becomes a household name.

It means businesses don't have to make new items.

The business can change its name if it wants to.

Higher prices can be charged when consumers become loyal to the brand.

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