PSUMKT 251 LESSON 8

A …………..  consists of individuals and firms involved in the process of making a good or service available for use or consumption by consumers or industrial users.

• distribution line

• marketing channel

• distributor

• wholesaler

Transactional function activities involve:

• buying, selling, and risk taking.

• assorting, sorting, and storing.

• financing and grading.

• transportation.

A(n) _____ is any intermediary with legal authority to act on behalf of the manufacturer.

.

 

• dealer

• agent or broker

• retailer

• wholesaler

An FPT store is an example of a(n)

• agent   

• wholesaler  

• broker

• retailer

A(n) ………….  is an intermediary who sells to other intermediaries.

• agent  

• retailer

• wholesaler

• distributor

When marketing channel members are engaged in assorting, storing, sorting, and transporting they are performing …………. functions.

• logistical

• transformational

• facilitating

• cimplementing

When a product is sold in as many outlets as possible , a(n) ___________ distribution strategy is being used.

 

• selective

• intensive

• extreme

• exclusive

………….. marketing systems are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.

• Integrated

• Horizontal

• Vertical

• Functional

The combination of successive stages of production and distribution under a single ownership is called a(n) …………

 

• corporate vertical marketing system.

• integrated marketing system.

• contractual vertical marketing system.  

• corporate horizontal marketing system.